Organic Traffic - Increase
Bounce Rate - Decrease
Average Visit Duration - Increase
Pages Per Session - Increase
Rankings and Visibility
Users are more likely than not to select one of the top five suggestions displayed by a search engine when they're searching online for a product or service. SEO can help you rank higher in search results, increase visibility online, and make potential customers more likely to click through to your site.
Simply put, if potential customers cannot find your website they are missing sales opportunities. SEO improves your organic search engine traffic which in turn increases the number of people visiting your site each day.
Your SEO score will determine how high you rank on search engines such as Google and Bing. Ranking higher on Google is attractive for all brands due to its increased visibility. However, there are other benefits such as the trust that you build with potential customers.
A well-optimized website communicates clearly what product or service it offers, how it can be obtained and any questions it may have. Search engines such as Google and Bing can easily find the information they require by tailoring the site to their users' needs. Search engines will likely assist users who have difficulty navigating your site.
SEO is essential to your brand's growth. We mentioned that the higher your rank in search engines for high-volume keywords will result in more organic (or non-paid) traffic to your website. It's that simple.
Websites that are well optimized will be more successful in attracting more customers and making more sales. After finding your website via a search engine, people are more likely to share it on other social media platforms such as Facebook and Instagram.