GA4 Setup Guide for Your Website

Google Analytics 4 measures activity as events rather than sessions and pageviews alone. A careful setup at the start gives you reliable data to judge how your SEO and marketing are performing.

This guide walks through the essential steps, from creating the property to confirming that your key actions are being tracked.

Create the property and data stream

Create a GA4 property in your Google Analytics account, add a web data stream for your domain and install the measurement tag, either directly or through Google Tag Manager. Confirm in the Realtime report that visits are being recorded.

Configure events and conversions

Enhanced measurement captures scrolls, outbound clicks and file downloads automatically. Add custom events for the actions that matter to your business, such as form submissions, phone clicks and WhatsApp taps, then mark the important ones as key events.

Connect and protect your data

Link Google Search Console and Google Ads, set the data retention period, filter internal traffic and review your consent settings so your data is both useful and compliant. Check the reports again after a week to confirm everything is recording correctly.